IMPACT checkThe gap report · inside view meets outside view
Your positioning gap, account by account.
This is the consolidated read: how your inside story scores, how each named prospect actually receives you, and the gap between the two. The smaller the gap, the closer the deal.
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Building the gap
The verdict
The two views, side by side
Left is what you believe (IMPACT, inside). Right is how the buyer receives you (HEART, outside). The gap between them is the story.